Lil Loc was created by West Coast natives Celeste Dunoyer and Heather Santana, to fill a gap in the boys clothing market. Celeste a self-confessed shopaholic, and mother of 2 young sons, felt there was a need for casual, yet stylish clothing her boys could wear from school to playground, to the grandparent’s house, with ease. Heather has been in the fashion industry for over 10 years and the concept is to merge the passion of both women into a line that Mom’s everywhere will love

Inspired by 1980’s California street culture, Lil Loc originally started using a different graffiti artist each season for the graphics and has since grown to include all genres of art. Each collection features a different artist’s interpretation of Lil Loc. A portion of profits go to support the arts- every piece of clothing that is sold, is supporting the arts!

Merging both fashion and comfort the collections focus on the durability needed for little boys, most of the collection is reversible! Each piece is cut & sewn with no detail overlooked. The collections feature hoodies, cargo sweatpants, thermals, T-shirts, flood pants, vests, shorts and tank tops.

Celeste and Heather grew up together in the Pacific Palisades area of Los Angeles. Friends since the age of 12, Lil Loc is truly a collaboration of love and friendship and the collection’s energy and design reflect Celeste and Heather’s love of fashion, family and fun.

A portion of profits from the sales of Lil Loc will go to Free Arts of Arizona. Free Arts of Arizona is a non-profit organization whose mission is to spark the creative spirit of abused, homeless and at-risk children and their families to inspire and transform their lives through artistic expression. For more information go to www.freeartsaz.org